Why companies are choosing to escape restrictive proprietary platforms for the freedom of custom ecommerce solutions.
You need to look at your website the same way you would view a brick-and-mortar storefront. Paying a monthly licensing fee for a hosted platform is like having a leased property -- you’re only adding to your overhead costs and you have no control over your future. Hosted solutions don’t allow you to own the code, which business owners often don’t think of as a problem until something bad happens. If a hosted solution goes under, they take you down with them. You lose your online presence and have to rebuild from the beginning. That’s a long and expensive process.